(Auburn ME) – New marketing initiatives have been formally launched in house at Maine’s pioneering leader of industrial packaging. packgen (always a small “p” and bold “gen”), located at 65 First Flight Drive in Auburn, Maine, has launched a new marketing program, beginning with a contemporary corporate branding effort and a fresh and inviting web site.
“packgen is expanding in many thrilling directions, and we needed our public face to express this new era of innovation,” confirmed John Lapoint III, President of packgen. “Now, with even more capabilities at our disposal, it was time to embark on an energized, strategic approach to telling our story . . . one that continues to evolve in directions that amaze and inspire our team of visionaries.”
Under the supervision of Lori Schafer, Marketing Director, packgen will be rolling out new product and services promotional campaigns over the next 6 to 12 months. Branding has already begun with a colorful and impactful new logo plus compelling corporate messaging. Plus, a reorganized and revitalized new company web site will include relevant and helpful information about current and pending products and services, as well as significant updates and thoughtful insights shared through a blog and social media channels. Existing and new customers will be able to stay abreast of the exciting developments as the 33-year old, family-owned manufacturer continues to reinvent the way industries package and transport materials worldwide.
